Rhetoric

The Art of Persuasion

$7.95

2000 in stock

Imprint: Wooden Books
Availability: In stock

Book Details

Pages

64 Pages

Size

5.5 x 6.75

Format

Trade Paperback

Pub. Date

03/15/2022

ISBN

978-1-952178-28-3

Publisher

Wooden Books

Authors

Adina Arvatu is a specialist in philosophy and comparative literature, living in Melbourne, Australia.

Andrew Aberdein is Professor of Philosophy at the School of Arts and Communication, Florida Institute of Technology.

What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders?

In this learned little volume, illustrated by Merrily Harpur, Adina rhetoricians Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the time-tested techniques of this ancient art.

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