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How to Grow Your Business Like a Weed
A Complete Strategy for Unstoppable Growth
Stu Heinecke, Foreword by: Nicola Corzine
ISBN: 9781632651990
Book (Hardcover)
Red Wheel Weiser, Career Press
6 x 9 Inches
288 pages
10 charts/illustrations + 40-45 botanicals
May 1, 2022

Currently Not Available for Purchase

A playbook for growing your business no matter the circumstances.

“Weeds scale faster than any business. It’s in their DNA.”—Kathy Ireland, CEO, Kathy Ireland Worldwide

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable.

How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.

This book will enable readers to apply strategies, mapping their own path to rapid and sustainable growth, while providing focus on weed-based attributes to get the job done quickly and effectively. It also provides a pathway to transform their entire team into a collective of weeds operating on behalf of the company, acting as an incubator for innovation and productivity, while enriching their own opportunities for growth and security.

An accessible and practical guide that leaders and companies across industries can help increase their market share, prominence, and customer base, this book enables them to grow, expand, dominate, and defend their turf.

Stu has explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including: T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myrhvold, Carmen Medina, Jon Ferrara and Jonna Mendez.

Stu Heinecke is the author of How to Get a Meeting with Anyone, and the follow-up illustrated guide, Get the Meeting!, which features many of the unique contact marketing campaigns implemented by readers inspired by his first book. Stu’s books constantly show up in “must read” or “my top ten” business book lists on social media, and have enjoyed glowing coverage in Forbes, Inc., Harvard Business Review, on CBS Radio, and in the marketing and sales press. He has become a fixture on top business and sales podcasts. Follow him on LinkedIn or on Twitter at @bystuheinecke.
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Nicola Corzine serves as the executive director of the Nasdaq Entrepreneurial Center, a San Francisco-based non-profit organization designed to educate, innovate and connect aspiring and current entrepreneurs. As director, Corzine works closely with the Entrepreneurial Center’s president and board of directors to drive and implement program planning, fundraising and business operations.
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