Cashvertising

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

$17.95

6040 in stock

Imprint: Career Press
Availability: In stock
“Wow! Simply the most powerful advertising toolkit I’ve ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he’s clearly done his homework–I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error.”

Richard Bayan, author of Words That Sell

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Book Details

Pages

208 Pages

Size

6 x 9

Format

Trade Paperback

Pub. Date

11/15/2008

ISBN

978-1-60163-032-2

Publisher

Red Wheel Weiser

Authors

  • Author Drew Eric Whitman

    Drew Eric Whitman—a.k.a. “Dr. Direct!”™ — began creating advertising at age 11 by writing and designing direct response catalogs of jokes, gags, and novelties. Complete with product illustrations, order forms, and postage charts, he distributed them to his 5th grade classmates by the armful and collected cash orders in equal abundance. He earned an advertising degree from Philadelphia’s Temple University. With over 35 years of in-the-trenches ad-industry experience—Drew is an outspoken, humorous, and philosophical advertising speaker, trainer, writer, and consultant who receives tremendous positive feedback and reviews from business people around the world attending his live seminars and reading his books and articles. Drew worked as a creative writer for the direct-response division of Weightman Advertising, the largest ad-agency in Philadelphia. He was also Senior Direct Response Copywriter for Union Fidelity, one of the largest direct-to-the-consumer insurance companies in the world. He created powerfully effective advertising for companies ranging from small retail shops to giant, multi-million dollar corporations. His work has been used by many of the most successful companies and organizations in the United States including: American Automobile Association, American Legion, Amoco, Faber-Castell, Texaco, Day-Timers, Panasonic, TV Guide, and Staples.

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
FACT! Four-color ads are up to 45 percent more effective than black and white.

New York’s biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now–thanks to Cashvertising–you can, too. And it won’t matter one bit whether you’re a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you’re located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don’t cost a penny to use.

Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York’s top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell–or how you sell it, this practical, fast-paced book will teach you:

  • How to create powerful ads, brochures, sales letters, Websites, and more
  • How to make people believe what you say
  • “Sneaky” ways to persuade people to respond
  • Effective tricks for writing “magnetic” headlines
  • What mistakes to avoid…at all costs!
  • What you should always/never do in your ads
  • Expert formulas, guidance, tips and strategies
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“Wow! Simply the most powerful advertising toolkit I’ve ever seen. Gives you instant access to hundreds of proven techniques and priceless psychological insights, presented with verve and humor. Whitman knows his craft inside out, and he’s clearly done his homework–I only wish his book had been around when I was starting out! Buy it and save yourself years of trial and error.”

Richard Bayan, author of Words That Sell

Cashvertising is a virtual blueprint for persuading the consumer mind. It’s fast, fun, and a must-read for businesses in all industries.”

Roger Dawson, author of Secrets of Power Negotiating