Heart and Sell
10 Universal Truths Every Salesperson Needs to Know
6 x 9
Red Wheel Weiser
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Are you making it difficult for your potential customers to buy from you?
Today’s buyers are overloaded – overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded “sales process.”
In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure – and alienating potential buyers in the process.
How can you reconcile your need to meet sales targets with the customer’s desire for a heartfelt, authentic sales approach?
Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach that will help you dramatically increase your sales–regardless of your level or industry.
Discover the 7 Key Motivators that influence every decision your customer will make.
Learn to align your sales process with how people buy–instead of fighting against it.
Harness the power of the Linking Formula to create true urgency.
Master the 10 Universal Truths so you can beat your sales quota without losing your soul.
Understand the 6 Core Objections and how you can neutralize them.
In a market where the right approach is key, Heart and Sell shows you how to blend the new science of selling with the heart of human connection to reach more prospects and consistently close more deals.
"By blending a wealth of intriguing stories, memorable quotes, and actionable ideas, Levitin's book aims for and hits the heart of the career sales professional. This must-read book shows you how to break the barriers that your prospects have erected and forge a long-term relationship based on respect, trust, and mutual value. Don't just read Heart and Sell--devour it!"--Eric Chester, acclaimed workforce development expert and best-selling author of On Fire At Work
"The Millennial generation, larger than Baby Boomers and three times the size of Generation X, are leading the charge against old school, high-pressured sales tactics. Heart and Sell couldn't have come at a better time. Shari Levitin masterfully blends the new science of selling with honesty, authenticity, and human connection. Want to increase sales and enhance your culture? Immerse yourself in Heart and Sell!"--Will Spendlove, vice president of product marketing, Salesforce
"In this game-changing book, Shari Levitin shows you how to excel in sales without losing your soul."--Jill Konrath, author of More Sales, Less Time; SNAP Selling; and Selling to Big Companies
"Levitin is an amazing speaker and author. Heart and Sell is filled with wit, wisdom, and humor. A MUST for anyone selling anything."--Patricia Fripp, Past President National Speakers Association, CSP, CPAE Sales PresentationTrainer, Keynote Speaker, Executive Speech Coach
"If you practice just one of Levitin's universal truths, you'll have immediate success. So why not put all ten into action… and watch out! A tour de force for anyone interested in selling, serving, or living a more authentic life."--Shep Hyken, New York Times best-selling author of The Amazement Revolution