McLuhan For Beginners

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Imprint: For Beginners
Availability: In stock

Book Details

Pages

160 Pages

Size

6 x 9

Format

Trade Paperback

Pub. Date

10/30/2012

ISBN

978-1-934389-75-1

Publisher

For Beginners

Authors

  • Illustrated by Susan Willmarth

  • Author W. Terrence Gordon

    W. Terrence Gordon has published more than twenty books, including Linguistics for Beginners, McLuhan for Beginners, and Marshall McLuhan: Escape into Understanding. He has been the editor of the Marshall McLuhan Publishing Program at Gingko Press for the past twelve years, and is currently a professor emeritus at Dalhousie University in Halifax, Nova Scotia. Lynsey Hutchinson is a freelance illustrator and musician from Edinburgh, Scotland. Her work was first published in the award-winning graphic novel Burke & Hare, and she is one of the creators behind the Southern Gothic anthology Bayou Arcana: Songs of Loss and Redemption. Both Lynsey and her artwork appeared in the BAFTA-nominated 2011 independent Scottish film Electric Man.

Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time.

McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway.

The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.

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