Sell Local, Think Global

50 Innovative Ways to Make a Chunk of Change and Grow Your Business

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Imprint: Career Press
Availability: In stock
"We work with hundreds of marketing strategists nationwide, and Olga Mizrahi is the best of the best. Our revenues are up 40% in the two years that we've executed on Olga's techniques, which shot our prior single-digit growth statistics through the roof! From one business owner to another: if you want to grow your business, buy Sell Local, Think Global today."
--Steve Kinney, CEO, Search Optimizers
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Book Details

Pages

256 Pages
Size

6 x 9
Format

Trade Paperback
Pub. Date

11/24/2014
ISBN

978-1-60163-340-8
Publisher

Red Wheel Weiser

Authors

Marketing message expert Olga Mizrahi has worked as a change agent, serving as the first in every one of her previous positions, both in the corporate world (for companies such as PIMCO and Dole) and in academia. After earning her MBA from Pepperdine University, Olga started a successful agency, ohso! Design. Olga served on the PBS SoCal Interactive Advisory Board, the California Women's Conference Advisory Board, and the Women's Business Council of the Long Beach Chamber. She lives in Long Beach, California, with her husband and daughter.

“From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth.”
–SETH GODIN, author of Linchpin

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out.

You’ll be excited and motivated to clearly state your difference to the world–and your neighborhood–while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you:

  • Figure out what makes you and your business truly different.
  • Discover the secrets of “SoLoMo” marketing, both online and off.
  • Spruce up your Web and mobile presence by learning to love analytics.
  • Walk boldly into the future by embracing social media and customer reviews.

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    "We work with hundreds of marketing strategists nationwide, and Olga Mizrahi is the best of the best. Our revenues are up 40% in the two years that we've executed on Olga's techniques, which shot our prior single-digit growth statistics through the roof! From one business owner to another: if you want to grow your business, buy Sell Local, Think Global today."--Steve Kinney, CEO, Search Optimizers "Have too much on your plate? Not sure how to compete? In 50 fascinating bite-sized tips, Sell Local, Think Global will have you completely reevaluating the way in which you market your business and sell yourself. I've seen Olga Mizrahi speak to hundreds of business owners, who were then ready to transform themselves into big, colorful fish in a surprisingly small pond."--Michelle Patterson, CEO, California Women's Conference "Sell Local, Think Global is a must-read in today's business environment."--Dan Tepke, President of Satori Inc. and author of Hatching Your Million Dollar Business