Your Creative Mind
How to Disrupt Your Thinking, Abandon Your Comfort Zone, and Develop Bold New Strategies
5.25 x 8.25
Red Wheel Weiser
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Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of.
In Your Creative Mind, you will discover an entirely different approach to the creative process. You will learn:
How to catapult your company out of a performance plateau and into dynamic growth, expansion, and market leadership.
How to move beyond classic groupthink and unleash your true creative power.
How to become a trend leader and paradigm shifter by harnessing the secrets of the power of creation.
How to innovate your way into the most beneficial business relationships you can imagine.
Using the practical techniques and steps described in Your Creative Mind will infuse your company with creative power and drive innovation. Break free of business as usual and create the dynamic growth you deserve!
"If you ever looked at a new invention and thought, 'how in the heck did they think of that?' this book is for you. If you've ever looked at a new innovation and thought, 'I could've thought of that', this book is for you too. Thanks to his decades of experience coaching the innovators and shakers and movers of our world, Scott Cochrane has the unique insight to both let us peak 'behind the curtain' and motivate us to develop our own great ideas."--Bruce Turkel, CEO, Turkel Brands, author, All About Them
"Even hugely successful companies--in fact, especially hugely successful companies--will ultimately fail if they don't stay flexible. See what's coming next and adapt, or, better yet, drive what's coming next with Scott Cochrane's excellent guide!"--Marshall Goldsmith, The Thinkers 50, #1 Leadership Thinker in the World