Battling Big Box

How Nimble Niche Companies Can Outmaneuver Giant Competitors

$15.99

63 in stock

Imprint: Career Press
Availability: In stock

Book Details

Pages

256 Pages

Size

5 x 8.25

Format

Trade Paperback

Pub. Date

12/16/2008

ISBN

978-1-60163-028-5

Publisher

Red Wheel Weiser

Authors

  • Author Henry Dubroff

    Henry Dubroff is founder and editor of Pacific Coast Business Times. Despite operating in the shadow of the region's big-box competition in Los Angeles, Dubroff's publication reached break-even just 18 months after launch and continues to maintain double-digit growth rates. Previously, Dubroff was editor of the Denver Business Journal and business editor at the Denver Post, where he won numerous national awards for excellence in journalism. His entrepreneurial accomplishments have been recognized by the U.S. Chamber of Commerce, the U.S. Small Business Administration, and the California Legislature.

  • Author Susan J Marks

Although it is a struggle for many small businesses to complete against giant chains with vast resources, this guide provides tips for becoming a niche company, building and sustaining customer loyalty, managing cash flow effectively, and encouraging innovation to stay ahead in the game.
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