Regardless of the industry, situation, or product, the two most common mistakes negotiators make are:
1. they give ground too easily, and;
2. they get nothing in return.
When dealing with tough customers it is even more important to be able to defend your position and bargain for reciprocal concessions. Negotiating With Tough Customers provides proven methods for holding your ground against (seemingly) more powerful negotiators. But it goes further, making sure that when you do give ground, you get equal or better value in return.
Using a cooperative, collaborative approach in a hardball negotiation just doesn’t work. Tough negotiators will play win-win, but only if they have nothing to lose.
Negotiating With Tough Customers will make you a better salesperson by making you a better negotiator…and vice versa.