"The research literature is loaded with dozens of cognitive biases that convincingly demonstrate the folly of going with your gut. Gleb Tsipursky picks up where the research leaves off and provides us with a compelling set of alternative decision-making strategies that are far more likely to lead to positive outcomes. Before you find yourself about to make another gut-based decision that will surely end badly you must take the time to read this book. It will save you from yourself!” —Leonard A. Schlesinger, PhD, Vice Chairman and COO Emeritus at Limited Brands, Baker Foundation Professor at Harvard Business School, President Emeritus of Babson College, and bestselling author of Just Start
“Why do young entrepreneurs with almost no business experience outperform seasoned executives with decades of business experience? Gleb Tsipursky explains why in his provocative new book. Too much experience loads up a person’s gut and makes him or her impregnable to outside ideas and concepts.” —Al Ries, bestselling author of Positioning and The 22 Immutable Laws of Branding
“This well-written, go-against-the-grain book is full of practical ways to tap into your very best mental resources to make better and better decisions.” —Brian Tracy, bestselling author of Eat that Frog! and Million Dollar Habits
“This groundbreaking book is badly needed! With cutting-edge research in behavioral economics and cognitive neuroscience, this book provides truly effective decision-making strategies that any business leader who hopes to succeed in the increasingly disrupted world of tomorrow needs to adopt.” —Marshall Goldsmith, #1 New York Times bestselling author, Triggers, Mojo, and What Got You Here Won’t Get You There
“This book is Moneyball for management. It will help you understand your subconscious biases that can lead to bad decisions, and it will teach you the techniques to help you make better decisions which will lead to a better business. Excellent book every leader must read!” —Gordon Tredgold, author of Fast, Founder & CEO of Leadership Principles, Professor of Business, Economics and Law at Staffordshire University
“This book is a MUST-READ for any decision makers who want to reduce the risk of business failures! I have seen many leaders make terrible decisions because they followed the traditional advice of ‘listen to your gut.’ Tsipursky’s book explains in detail all cognitive biases that affect the ‘gut’ based decision making style. Gleb explores and explains pragmatic, effective, and research-based strategies to avoid the dangerous judgment errors that result from gut-based biases and lead to such business failures. His book is written in a casual and engaging style and is easy to read: it will help anyone be a much better decision maker. Get a copy for everyone in your organization!” —Lorenzo Delpani, former CEO of Revlon and other companies, Angel Investor and Entrepreneu
“One of the biggest traps business leaders fall into is when they believe they are right when in fact they are very wrong. Why? Because of their blissful unawareness of how cognitive biases keep steering them down dangerous paths. Gleb Tsipursky has written the perfect book to fight back. No one reading this engaging and practical book can walk away believing they are immune to bias; anyone reading this book will now be armed with practical techniques to stop making the same mistakes over and over again.” —Sydney Finkelstein, professor of leadership at Dartmouth College, bestselling author, Superbosses, and host of the new podcast, The Sydcas
