"I read a lot of business books, [but] it has been a while since I found something new and fresh which speaks to me. This one does! So I'm hooked by The Hook."
"Professor Krevolin's perspective on storytelling in today's world puts a premium on quality, engaging, and sought-out narratives. He serves up a delicious gumbo of memorable characters, compelling plot lines, and provoking social commentary, all must-haves for great content."
"Prof. Krevolin's passion, expertise, and charismatic style of crafting deeply resonating narratives have been pivotal in unlocking love for our brands, inspiring marketers to be storytellers, and building true consumer empathy. His contribution is immeasurable in both immediacy of impact and shaping the future."