Think Like a Marketer
What It Really Takes to Stand Out From the Crowd, the Clutter, and the Competition
6 x 9
Red Wheel Weiser
Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences worldwide. She has spent 20 years in the marketing trenches as a marketing director, advisor, and business owner.
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Turn Yourself and Your Business Into a Marketing Machine!
To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.
Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.
Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:
Think, act, and communicate like a mar-keting pro.
?Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
?Stand out in a cluttered and overcrowded marketplace.
?”Stir the pot” to build and maintain marketing momentum.
?Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.
"Think like a marketer and you'll easily attract clients, customers, and cash. This book shows you how. Get it." --Dr. Joe Vitale, author of The Attractor Factor
"It is such a pleasure to enthusiastically endorse a book that people are really going to benefit from. I can see TONS of small to medium sized businesses owned and run by people who are intimidated by the whole notion of marketing REALLY getting tremendous value from Think Like a Marketer. After reading it, they're going to be saying, 'Thank you, thank you, thank you.'" --Joe Calloway, author of Becoming a Category of One
"Think Like a Marketer shows you how to position yourself to attract more and better customers, and to stand out from your competitors in today's market." --Brian Tracy, author of The Way to Wealth
"Lauron Sonnier's new book is really needed in our marketplace today. Many business people need a tool to bridge the chasm between hope and results, and this book provides the marketing mindset to make it happen!" --Don Hutson, Hall of Fame speaker and coauthor of the New York Times best-seller, The One Minute Entrepreneur
"I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run without this information." --Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houston's SBA's Women in Business Champion, 2007