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Never Go With Your Gut
How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Avoid Terrible Advice, Cognitive Biases, and Poor Decisions)
Gleb Tsipursky, PhD, Foreword by Howard Ross
ISBN: 9781632651624
Career Press
6 x 9
224 pages
November 11, 2019


“A deep dive into our cognitive biases and describes the many ways our decision making is flawed. It provides a plan for individuals as well as organizations of all sizes, to identify and overcome the ways our brains so often lead us astray.”
Nir Eyal, bestselling author of Hooked and Indistractable

“Why do young entrepreneurs with almost no business experience outperform seasoned executives with decades of business experience? Gleb Tsipursky explains why in his provocative new book. Too much experience loads up a person’s gut and makes him or her impregnable to outside ideas and concepts.”
Al Ries, bestselling author of Positioning and The 22 Immutable Laws of Branding

“This well-written, go-against-the-grain book is full of practical ways to tap into your very best mental resources to make better and better decisions.”
Brian Tracy, bestselling author of Eat that Frog! and Million Dollar Habits

“This groundbreaking book is badly needed! With cutting-edge research in behavioral economics and cognitive neuroscience, this book provides truly effective decision-making strategies that any business leader who hopes to succeed in the increasingly disrupted world of tomorrow needs to adopt.”
Marshall Goldsmith, #1 New York Times bestselling author, Triggers, Mojo, and What Got You Here Won’t Get You There

“This book is Moneyball for management.”
Gordon Tredgold, author of Fast, founder and CEO of Leadership Principles, professor of business, economics, and law at Staffordshire University

“This book is a MUST-READ for any decision makers who want to reduce the risk of business failures!”
Lorenzo Delpani, CEO Emeritus of Revlon and other companies, Angel Investor and Entrepreneur

This book is Moneyball for management. It will help you understand your subconscious biases that can lead to bad decisions, and it will teach you the techniques to help you make better decisions.” —Gordon Tredgold, author of Fast

“This well-written, go-against-the-grain book is full of practical ways to tap into your very best mental resources to make better and better decisions.” —Brian Tracy, bestselling author of Eat that Frog!

Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns—what scholars call “cognitive biases”—and are preventable.

Unfortunately, the typical advice for business leaders to “go with their guts” plays into these cognitive biases and leads to disastrous decisions that devastate the bottom line. By combining practical case studies with cutting-edge research, Never Go With Your Gut will help you make the best decisions and prevent these business disasters.

The leading expert on avoiding business disasters, Dr. Gleb Tsipursky, draws on over 20 years of extensive consulting, coaching, and speaking experience to show how pioneering leaders and organizations—many of them his clients—avoid business disasters. Reading this book will enable you to:

  • Discover how pioneering leaders and organizations address cognitive biases to avoid disastrous decisions.
  • Adapt best practices on avoiding business disasters from these leaders and organizations to your own context.
  • Develop processes that empower everyone in your organization to avoid business disasters.

Dr. Gleb Tsipursky serves as the CEO of the boutique consulting firm Disaster Avoidance Experts, whose clients range from Fortune 500 companies to mid-size businesses and nonprofits. Tsipursky’s expertise stems from 20 years of consulting, coaching, and speaking across three continents. He lives in Columbus, Ohio.
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