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Career Press

Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans - people grappling with universal issues relating to job-hunting, career management, education, money, and personal goals.

Below are some recently published Career Press titles.

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Badvertising An Expose of Insipid, Insufferable, Ineffective Advertising Jim Morris A provocative, truth-to-power expos� of ad agencies� flaws, foibles, and failings�and why they matter to the consumer and to those in the business. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Morris pulls no punches to better ad people everywhere.	Small Data, Big Disruptions How to Spot Signals of Change and Manage Uncertainty Martin Schwirn, Peder Inge Furseth A method to find and connect the small data clues that show what the future�s big picture will look like; Small Data, Big Disruptions helps you see emerging disruptions and trends before they impact your business. It�s the difference between being ahead of the curve and struggling to catch up.
Wait, I'm Working With Who?!? The Essential Guide to Dealing with Difficult Coworkers, Annoying Managers, and Other Toxic Personalities Peter Economy This is the essential guide to identifying and dealing with �jerks at work.� Based on proven approaches, the latest research, and advice of workplace experts, Wait, I�m Working With Who?!? provides readers with concrete, unambiguous advice on how to deal with and neutralize the negative people in their work lives.	The Essential Diversity Mindset How to Cultivate a More Inclusive Culture and Environment Soo Bong Peer In our divided climate with heightened concerns and emotions over inclusion, racism, and activism, The Essential Diversity Mindset offers a transformative approach to diversity. It will inspire readers to pause and reflect on where they are and explore how we can make positive shifts to thrive in unity with differences.
How to Communicate Effectively With Anyone, Anywhere Your Passport to Connecting Globally Raul Sanchez, Dan Bullock How to Communicate Effectively with Anyone, Anywhere, is part instructional text, part empowering workbook, containing practical and proven strategies that can be put to immediate use, along with exercises designed to impart valuable self-discovery and position you as an effective global communicator. You will gain not only the practical skills essential for operating across cultural settings but also a firm foundation for managing global transactions, international relationships, and worldwide innovation.	No Nonsense: Time Management 50 Tips to Hack Your Time and Get Everything Done Karen Leland, Keith Bailey No Nonsense: Time Management helps businesspeople to avoid distraction, stay focused, and gain ground on important goals and outcomes while avoiding a feeling of overload. Offering smart solutions, powerful habits, and proven time hacks, readers will overcome the trap of feeling like there isn�t enough time in the day.
No Nonsense: Inspire Your Staff 100+ Ways to Awaken, Inspire, and Engage Jerry R. Wilson For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. No Nonsense: Inspire Your Staff takes the mystery out of motivating employees to achieve personal and business success and provides bite-sized ideas for any business to make an immediate different in their success.	No Nonsense: Attract New Customers 100+ Ideas to Bring In More Customers Jerry R. Wilson For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. Over 100 ideas included for amazing results.
Unfiltered Marketing 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Stephen Denny, Paul Leinberger, Brian Solis Drawing on four years of global research, Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. Their big ideas apply to business strategy, marketing, and the brand/consumer relationship. A playbook for managers on the interaction between technology and culture.	How to Listen and How to Be Heard Inclusive Conversations at Work Alissa Carpenter There is no denying that our workplaces are more diverse than ever. There are so many different perspectives and experiences being brought to the table�age, race, gender, and more. And the best employees and leaders know that harnessing the power of these differences will build stronger teams and organizations. But how do we do this? The first step is recognizing that these differences exist�we need to respect and embrace varied viewpoints, and start to communicate across (not against) them.
Lead with Speed Fire Up Your Team, Power Your Engines of Development, and Make Your Organization Soar Alan Willett One of the most important questions a leader can ask themselves: �How do I get my teams, my organization to move faster?� That is the challenge that all leaders face and it grows more intense every day. The problem of speed is often disguised by other symptoms, such as �my teams need to take more risks.� The real need is not reckless risk-taking. The real need is for speed.	Lean Brands Catch Customers, Drive Growth, and Stand Out in All Markets Luis Pedroza Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to �recon� and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.
Financial Statements, Third Edition A Step-by-Step Guide to Understanding and Creating Financial Reports (Over 200,000 copies sold!) Thomas R. Ittelson Thomas R. Ittelson�s master work for entrepreneurs, non-financial managers, business students, lawyers, lenders, and investors�the bestselling book of its kind, with over 200,000 copies in print�has gotten even better with this 20th anniversary edition.	Wait, I'm the Boss?!? The Essential Guide for New Managers to Succeed from Day One Peter Economy Wait, I�m the Boss?!? is chock-full of useful information, tips, and checklists that can be used by anyone who aspires to become a skilled manager whether they are new to the role or need a refresher, regardless of experience level. This much-needed, helpful guide explores the fundamental skills that every new manager needs.
The 7 Secrets of Responsive Leadership Drive Change, Manage Transitions, and Help Any Organization Turn Around Jackie Jenkins-Scott Responsive leadership can thrive anywhere, unlike systematic leadership. Responsive leadership is a living, changing set of traits and skills that adapts to new people and environments. You may have an impressive grasp of how to influence, inspire, and build teams, but you must know how to adapt your abilities to each new organization, or to changes within the organization�new board members, new staff members, new shareholders.	Evergreen Talent A Guide to Hiring and Cultivating a Sustainable Workforce Roberta Chinsky Matuson Finding the right talent is hard. Finding the right talent that will prosper and stay is even harder. In Evergreen Talent, Roberta Matuson, aka the Talent Maximizer, challenges leaders to think differently about their approach to growing a sustainable workforce�one that will regenerate regularly, with minimal effort on their part. The book is filled with pragmatic advice, case studies, and best practices from companies that have done this successfully.
Creating a Drama-Free Workplace The Insider's Guide to Managing Conflict, Incivility & Mistrust Anna Maravelas Creating a Drama-Free Workplace contains strategies to avoid and reverse these troubling trends. Learn why trust and connectedness slip through our fingers despite our yearnings for workplaces that are grounded in collaboration and success. Stop common missteps before they walk out the door with your most valuable assets�trust, morale, and productivity. You can create the environments you desire and deserve with these proven skills grounded in neuroscience.	Never Go With Your Gut How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Avoid Terrible Advice, Cognitive Biases, and Poor Decisions) Gleb Tsipursky, PhD, Howard Ross By combining practical case studies with cutting-edge research, Never Go With Your Gut will help you make the best decisions and prevent these business disasters. The leading expert on avoiding business disasters, Dr. Gleb Tsipursky, draws on over 20 years of extensive consulting, coaching, and speaking experience to show how pioneering leaders and organizations�many of them his clients�avoid business disasters.
Get People to Do What You Want How to Use Body Language and Words for Maximum Effect (Includes Tactics on How to Guard Against Manipulation) Gregory Hartley, Maryann Karinch Choosing the right approach will enable you to influence people to do what you want in professional and social situations. The authors include updated case studies�some pulled from the headlines�of how this technique has worked to create both good news and bad news. Most importantly and all new, they tell you how to identify and guard against manipulation so you remain in control of your choices and options.	High Velocity Innovation How to Get Your Best Ideas to Market Faster Katherine Radeka When a company can get its best ideas to market faster, its leaders can be confident that their most important strategic decisions will be executed faithfully, and their visions for the company�s future will be realized. They are also able to be agile in response to market changes, pursue new opportunities, and achieve ambitious plans for growth. Not every idea will succeed�and not every idea should succeed. But a company�s best ideas can be identified and accelerated with High Velocity Innovation.