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Career Press

Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans - people grappling with universal issues relating to job-hunting, career management, education, money, and personal goals.

Below are some recently published Career Press titles.

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Unfiltered Marketing 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Stephen Denny, Paul Leinberger, Brian Solis Drawing on four years of global research, Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. Their big ideas apply to business strategy, marketing, and the brand/consumer relationship. A playbook for managers on the interaction between technology and culture.	How to Listen and How to Be Heard Inclusive Conversations at Work Alissa Carpenter There is no denying that our workplaces are more diverse than ever. There are so many different perspectives and experiences being brought to the table�age, race, gender, and more. And the best employees and leaders know that harnessing the power of these differences will build stronger teams and organizations. But how do we do this? The first step is recognizing that these differences exist�we need to respect and embrace varied viewpoints, and start to communicate across (not against) them.
Lead with Speed Fire Up Your Team, Power Your Engines of Development, and Make Your Organization Soar Alan Willett One of the most important questions a leader can ask themselves: �How do I get my teams, my organization to move faster?� That is the challenge that all leaders face and it grows more intense every day. The problem of speed is often disguised by other symptoms, such as �my teams need to take more risks.� The real need is not reckless risk-taking. The real need is for speed.	Lean Brands Catch Customers, Drive Growth, and Stand Out in All Markets Luis Pedroza Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to �recon� and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.
Financial Statements, Third Edition A Step-by-Step Guide to Understanding and Creating Financial Reports (Over 200,000 copies sold!) Thomas R. Ittelson Thomas R. Ittelson�s master work for entrepreneurs, non-financial managers, business students, lawyers, lenders, and investors�the bestselling book of its kind, with over 200,000 copies in print�has gotten even better with this 20th anniversary edition.	Wait, I'm the Boss?!? The Essential Guide for New Managers to Succeed from Day One Peter Economy Wait, I�m the Boss?!? is chock-full of useful information, tips, and checklists that can be used by anyone who aspires to become a skilled manager whether they are new to the role or need a refresher, regardless of experience level. This much-needed, helpful guide explores the fundamental skills that every new manager needs.
The 7 Secrets of Responsive Leadership Drive Change, Manage Transitions, and Help Any Organization Turn Around Jackie Jenkins-Scott Responsive leadership can thrive anywhere, unlike systematic leadership. Responsive leadership is a living, changing set of traits and skills that adapts to new people and environments. You may have an impressive grasp of how to influence, inspire, and build teams, but you must know how to adapt your abilities to each new organization, or to changes within the organization�new board members, new staff members, new shareholders.	Evergreen Talent A Guide to Hiring and Cultivating a Sustainable Workforce Roberta Chinsky Matuson Finding the right talent is hard. Finding the right talent that will prosper and stay is even harder. In Evergreen Talent, Roberta Matuson, aka the Talent Maximizer, challenges leaders to think differently about their approach to growing a sustainable workforce�one that will regenerate regularly, with minimal effort on their part. The book is filled with pragmatic advice, case studies, and best practices from companies that have done this successfully.
Creating a Drama-Free Workplace The Insider's Guide to Managing Conflict, Incivility & Mistrust Anna Maravelas Creating a Drama-Free Workplace contains strategies to avoid and reverse these troubling trends. Learn why trust and connectedness slip through our fingers despite our yearnings for workplaces that are grounded in collaboration and success. Stop common missteps before they walk out the door with your most valuable assets�trust, morale, and productivity. You can create the environments you desire and deserve with these proven skills grounded in neuroscience.	Never Go With Your Gut How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Avoid Terrible Advice, Cognitive Biases, and Poor Decisions) Gleb Tsipursky, PhD, Howard Ross By combining practical case studies with cutting-edge research, Never Go With Your Gut will help you make the best decisions and prevent these business disasters. The leading expert on avoiding business disasters, Dr. Gleb Tsipursky, draws on over 20 years of extensive consulting, coaching, and speaking experience to show how pioneering leaders and organizations�many of them his clients�avoid business disasters.
Get People to Do What You Want How to Use Body Language and Words for Maximum Effect (Includes Tactics on How to Guard Against Manipulation) Gregory Hartley, Maryann Karinch Choosing the right approach will enable you to influence people to do what you want in professional and social situations. The authors include updated case studies�some pulled from the headlines�of how this technique has worked to create both good news and bad news. Most importantly and all new, they tell you how to identify and guard against manipulation so you remain in control of your choices and options.	High Velocity Innovation How to Get Your Best Ideas to Market Faster Katherine Radeka When a company can get its best ideas to market faster, its leaders can be confident that their most important strategic decisions will be executed faithfully, and their visions for the company�s future will be realized. They are also able to be agile in response to market changes, pursue new opportunities, and achieve ambitious plans for growth. Not every idea will succeed�and not every idea should succeed. But a company�s best ideas can be identified and accelerated with High Velocity Innovation.
They Don't Teach Corporate in College, Updated Edition Alexandra Levit Streamlined and made more accessible for the current generation of twenty-somethings, this new edition is for those that want to make a difference right now but lack some of the core skills to make it happen. Updated with fresh research, anecdotes, and resources, the book still maintains the no-nonsense perspective of a wise older sister who doesn�t want you to have to learn the hard way.	The Science of Customer Connections Manage Your Message to Grow Your Business Jim Karrh, PhD Here, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business. With clear language and a sense of humor, Karrh guides readers step by step to create a message that is memorable, interesting to buyers, and built to share, a growing set of messengers who include your story in their everyday conversations and management habits that build consistency and scale.
Turn Enemies Into Allies The Art of Peace in the Workplace (Conflict Resolution for Leaders, Managers, and Anyone Stuck in the Middle) Judy Ringer In today�s workplace, managers, leaders, and HR professionals often believe they don�t have the time to help employees navigate conflict. More often than not, however, it takes more time not to address conflict than to constructively intervene. This book offers a way of working with clashing employees that is deliberate and systematic--one that draws on the author's expertise in conflict and communication skill-building and a decades-long practice in mind-body principles from the martial art aikido.	Breathe To Succeed Increase Workplace Productivity, Creativity, and Clarity through the Power of Mindfulness Sandy Abrams Breathe to Succeed shares the transformative power of breath in business. Even just three deep breaths at key moments can be nothing short of miraculous. With Abrams�s fast, simple, and effective breathing techniques, you'll become more mindful and engaged and experience better moods, a calmer perspective, and positive energy that will translate to next-level productivity, creativity, and clarity.
Why Customers Leave (and How to Win Them Back) David Avrin Popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.	Decisive Intuition Use Your Gut Instincts to Make Smart Business Decisions Rick Snyder Intuition is the great differentiator in business. Intuition is the one intangible skill that enables teams to function at a higher level and add more dimension and power to their ability to solve problems and grow. Decisive Intuition is for business leaders, managers, and employees who want answers to this question and are ready to accelerate their company culture.
The Introvert's Complete Career Guide From Landing a Job, to Surviving, Thriving, and Moving on Up Jane Finkle In today�s fast-paced, unstable workplace achieving success requires speaking up, promoting oneself and one�s ideas, and taking initiative. If you question your ability to perform and succeed in this extroverted work culture, this book is custom fit for you. Equally applicable to the real or virtual workplace, The Introvert�s Complete Career Guide provides strategies, tools, and success stories that win you the professional respect and recognition you deserve.	Millennial Money Makeover Escape Debt, Save for Your Future, and Live the Rich Life Now Conor Richardson Over half of Millennials are freaked out by their finances. With this book, certified public accountant Conor Richardson helps readers navigate the financial issues of their time. This refreshingly helpful and elegantly designed program to tackle essential money matters. From learning how to pay off student loans insanely fast to optimizing a financial ecosystem, Millennial Money Makeover teaches readers how to reclaim their financial future and jump-start the path to the rich life.